Friday, August 27, 2010

Google Certified AdWords Professional

I am going to take the exam tomorrow morning, after taking an adderall to get my day going, after some cups of coffee, a little toke on the 420, and review my study Goggle Doc., and seeing that I have already paid to complete step 1 of the AdWords Professional certification process, i will be ready to begin the relatively straight-forward process of being a Google expert, based on their definition of knowing AdWords, i think i am ready....

I managed Gemma Redux's AdWords account for about nine months, and played with most of the little features that comprise a successful on-line advertising campaign, including keyword selection and optimization, market targeting, web-site targeting, running reports, continuing to tweak the verbiage in the ads that run, and basically watching the CPC closely, along with all the innuendos of being a fashion industry observer, to come up with the right plan that did not yield us very many conversions from click-throughs, but was a good start for the company's on-line marketing spend, i think i am ready to become certified to do it for other companies, as well, and in order to do that I need to pass the Google 2-part exam on search advertising, starting tomorrow....

My study guide is based on notes I took from the Google on-line Learning site, and I would be willing to share it with anyone, in the same position, looking to become a Google AdWords Professional, but you got to help me with my business, of learning and implementing all things Google, all the time, it is what i have decided is my career path, until i get Google Glassfish off-the-ground, which may take some time, but will go through....in the meantime, i write, and blog, and contribute, and follow, and support gemmaredux.com, and stay aware of on-line trends, so that if an organization, ever does want to out-source its Google investment, i could be ready to help, and possibly get paid for it, because once you become a professional of Google AdWords, you are placed in a database, run by Google, of all the people who have passed the qualifications of the exams, and vendors or companies can choose from that database all the options they want, from cost, to location, to offerings, it is no wonder Google is controlling the web play of so many organizations....

It is really quite straight-forward to understand AdWords, and it is a solid return of investment in advertising through the networks of web-sites that Google both administers, and supports, through the AdSense program, basically you just sign-up to get paid by Google whenever someone clicks on an ad on your site, and the company that put the ad up, just pays a nominal amount to have their ad displayed and clicked on, it is genius for any individual to get involved in the process, especially if you have some spare money to feature a cause or a personal initiative through on-line ads, you manage the AdWords dashboard, and learn a new feature of on-line promotion, that can earn you money in the long-term....

i have bought in to the system, and intend a comprehensive marketing plan as a way to generate business for on-line clients, that must include AdWords, it is the best and most successful ROI tool on the web, and should be a priority for any type of organization trying to drive customer views or purchases, i can't think of a single entity that could not benefit from Google's systems of AdWords and AdSense, which is why i am investing time and money in a fool-proof plan to be more available to take on web marketing responsibilities, wherever that may be....

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